No. 10(59) (2013) | The Scientific Journal European Policies, Finance and Marketing

THE SPECIFICITY OF ADVERTISING MESSAGES DIRECTED TO THE CHILD AND YOUTH SEGMENT

Grażyna Adamczyk

9-20

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THE IMPLEMENTATION OF INTERNET MARKETING TOOLS ON THE POLISH BREWERY MARKET

Patrycja Andrzejewska, Krzysztof Firlej

21-31

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MEDIA CONVERGENCE AS A HALLMARK OF MODERN MARKETING COMMUNICATION

Ewa Badzińska

32-44

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THE WEBSITE IN THE MARKETING COMMUNICATION OF AT THE TEACHING FELLOW’S WORK

Ewa Białek, Monika Zajkowska

45-54

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PROSUMER IN THE OPINION OF POLISH CONSUMER

Agnieszka Bobola

55-63

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MODELS FOR MANAGING RISK OF CAPITAL INVESTMENTS IN AGRI-FOOD SECTOR

Bolesław Borkowski, Monika Krawiec

64-78

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PROBLEM OF THE SOCIAL RESPONSIBILITY IN AGRICULTURE

Katarzyna Brodzińska

79-86

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WHY DO THE UNIVERSITY GRADUATES SETTLE DOWN IN THE UNIVERSITY TOWN? POTENTIAL IMPLICATIONS FOR CITY MARKETING -THE CASE OF CRACOW

Sebastian Brańka

87-97

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ANALYSIS AND EVALUATION OF THE CHOCOLATE MARKETIN POLAND IN 2005-2011 WITH PARTICULAR ATTENTION TO BEHAVIOUR OF OLDER CONSUMERS

Joanna Brzostek, Barbara Kowrygo

98-107

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PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR

Aleksandra Burgiel

108-117

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EVALUATION OF THE BENEFITS AND COSTS OF IMPLEMENTATION OF PERFORMANCE BUDGETING IN THE CONTEXT OF THE EFFECTIVENESS OF PUBLIC SPENDING IN SELECTED OECD COUNTRIES

Marek Chrzanowski

118-130

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APPLICATION OF ACTIVITY INDICATORS IN SLOVAK AGRICULTURAL ENTERPRISES

Zuzana Čierna, Jana Prevužňáková

131-141

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CONSUMERS PREFERENCES OF FOOD SHOPPING PLACES AS A DETERMINANT OF THE MARKETS AND BAZAARS DEVELOPMENT OPPORTUNITIES

Kazimierz Cyran

142-155

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ROLE OF MARKETING INNOVATIONS AND THE ACTIVITY OF FINANCIAL INSTITUTIONS

Bogumił Czerwiński

156-168

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INVESTOR RELATIONS AS A TOOL FOR SHAPING THE REPUTATION OF LISTED COMPANIES

Joanna Dmitruk, Krystyna Krzyżanowska

169-179

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RURAL TOURISM – POMORZE 2013. ECONOMIC AND MARKETING MANAGEMENT ISSUES

Janusz Feczko

180-194

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CATERING SERVICES IN PRODUCT STRATEGIES OF ENTERPRISES

Michał Gazdecki, Elżbieta Goryńska-Goldmann

195-204

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CONSUMERS’ ATTITUDE TOWARDS DEPENDENT AND INDEPENDENT INTERNET SOURCES OF INFORMATION

Marcin Gąsior

205-213

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HOW TO SEARCH THE PLACE BRAND IDENTITY DISTINGUISHED FEATURES? THE LOCAL STAKEHOLDERS' PERSPECTIVE

Ewa Glińska

214-224

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ELEMENTS OF PLATFORMS OF MARKETING – FINANCIAL STRATEGIES

Grażyna Golik-Górecka

225-238

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BRAND IDENTITY MANAGEMENT IN FOOD COMPANIES

Hanna Górska-Warsewicz

239-255

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BENEFITS RESULTING FROM DEVELOPING LASTING RELATIONSHIPS WITH CUSTOMERS IN COMPANIES RENDERING SERVICES

Dorota Grego-Planer, Katarzyna Liczmańska, Joanna Petrykowska

256-267

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DEBT BURDEN OF AGRICULTURAL ENTERPRISES IN POLAND IN THE FACE OF WORLD ECONOMIC CRISIS

Emilia Grzegorzewska

268-276

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MARKETING STRATEGIES OF POLISH BANKS – EVALUATION ATTEMPT

Wojciech Grzegorczyk

277-288

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RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN

Jakub Berčík, Jana Gálová, Elena Horska

289-303

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FUNCTIONS AND METHODS OF PRICE FORMATION IN LOCAL GOVERNMENT UNIT

Paweł Janulewicz

304-311

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THE DETERMINANTS OF EFFECTIVE MEDIA ADVERTISING

Ewa Jaska

312-319

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EFFICIENCY OF STANDARD FORM PROMOTION ON MARKET OF DAIRY PRODUCTS ON EXAMPLE OF ENTERPRISES BAKOMA S.A.

Sandra Jastrzębska

320-330

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THE INTERNATIONALIZATION OF POLISH COMPANIES AND THEIR FINANCIAL PERFORMANCE

Grzegorz Karasiewicz

331-342

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IMPACT OF PUBLIC BANKS ON STABILITY OF FINANCIAL SYSTEM

Krzysztof Kluza

343-352

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CHALLENGES IN THE MARKETING AND BRANDING OF CLUSTERS

Marita Koszarek

353-360

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Media społecznościowe w strategii public relations miast

Małgorzata Koszembar-Wiklik

361-370

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PERCEPTION OF PRIVATE LABELS IN POLAND AMONG YOUNG CONSUMERS

Joanna Kaczorowska, Zofia Kot

371-380

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TRUST IN DOCTOR-PATIENT RELATIONSHIP IN LIGHT OF QUALITATIVE RESEARCH

Katarzyna Krot, Iga Rudawska

381-393

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ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES

Zdenka Kádeková, Anton Kretter

394-401

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Ekologizacja Wspólnej Polityki Rolnej –zagadnienia prawne

Monika Król

402-421

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BRAND INFLUENCE ON NEW PRODUCT COMMERCIALIZATION PROCESS

Marek Kruk

422-431

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BRAND CAPITAL IN THE VALUE EXCHANGE NETWORK

Krzysztof Kubiak

432-443

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ORGANISATIONAL ASPECTS OF DEVELOPMENT OF TERRITORIAL MARKETING IN TOURIST COMMUNES

Wiesława Kuźniar

444-450

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BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE

Grzegorz Leszczyński

451-461

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COMPUTER SIMULATION METHODS IN MARKETING RESEARCH

Małgorzata Łatuszyńska, Agata Wawrzyniak

462-474

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PERCEPTION OF PRIVATE LABELS BY PURCHASERS OF FOOD PRODUCTS

Renata Matysik-Pejas, Marta Sowula, Monika Szafrańska

475-483

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MARKETING STRATEGIES FOR DEVELOPING A PRODUCT

Eugeniusz Michalski

484-493

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THE IMPACT OF VIRTUAL COMMUNITIES ON ENHANCING HEDONISTIC CONSUMER ATTITUDES

Radosław Mącik, Monika Nalewajek

494-505

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THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS

Renata Nestorowicz

506-513

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The Role And Importance of the Family Environment in Shaping the Consumer Attitudes of Children

Katarzyna Oleszczyk

514-526

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THE ROLE OF LOCAL AUTHORITIES IN CREATION OF SUSTAINABLE DEVELOPMENT OF RURAL COMMUNES IN THE MAŁOPOLSKA PROVINCE

Łukasz Paluch

527-539

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SUSTAINABILITY IN SERVICE´S SECTOR: NEW TRENDS OF SUSTAINABILITY TOOLS AND POSITIONING OF SERVICES IN ECONOMY

Johana Paluchová, Renata Prokeinová

540-551

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THE ROLE OF PUBLIC RELATIONS IN PROMOTING SERVICES IN COMPANIES OPERATING IN POLAND

Justyna Łapińska, Katarzyna Pawlak-Kołodziejska

552-560

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APPLICATION OF SELECTED DEBT RATIOS ON SLOVAK AGRICULTRURE

Jana Prevužňáková, Tomáš Rábek, Peter Serenčéš

561-568

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CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY

Marek Rawski

569-579

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DEVELOPMENT OF PROFITABILITY IN SLOVAK AGRICULTURAL ENTERPRISES IN YEARS 2004-2011

Tomáš Rábek, Marián Tóth

580-587

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JADWIGA DZIUBIŃSKA AGRICULTURAL EDUCATION CENTRE SCHOOLS IN GOLĄDKOWO MARKETING ACTIVITIES

Krzysztof Nuszkiewicz, Michał Roman

588-597

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YOUNG CONSUMERS AS GROUP BUYING SERVICES’ CUSTOMERS

Edyta Rudawska

598-606

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ENTREPRENEURSHIP AT RURAL AREAS - GENDER PERSPECTIVE

Joanna Rykowska, Janina Sawicka, Paulina Stolarczyk

607-619

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BRAND MANAGEMENT ON THE INTERNET

Anna Rybak

620-630

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POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING

Alicja Sekuła

631-642

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TV ADVERTISING AND ITS INFLUENCE ON CHILDREN BRAND PERCEPTION RESULTS OF QUALITATIVE STUDY

Anna Sibińska

643-652

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YOUNG CONSUMERS LOYALTY TOWARDS ALCOHOL IN THE CONTEXT OF SOCIAL MARKETING

Dariusz Siemieniako

653-661

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SERVICESCAPE IN FOOD SERVICE AND IT IMAGE CONSEQUENCES -CASE OF BRAND CASUAL DINING RESTAURANT CHAIN

Dagmara Stangierska

662-671

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THE APPLICATION OF SOCIAL MARKETING IN HEALTH PREVENTION

Robert Seliga, Joanna Sułkowska

672-683

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CONSUMERISM FROM THE PERSPECTIVE OF THE CRITICAL TREND IN MANAGEMENT

Łukasz Sułkowski

684-693

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THE SPECIFICITY OF BRAND MANAGEMENT IN THE CONTEXT OF BUILDING A COMPANY'S COMPETITIVE POSITION

Agnieszka Szymankowska

694-704

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TYPOLOGY OF MARKETING STRATEGIES FOR COMPANIES OF FOOD INDUSTRY

Joanna Szwacka-Mokrzycka

705-716

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ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS

Andrzej Szromnik, Elżbieta Wolanin-Jarosz

717-728

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CONSUMER BEHAVIOUR ON THE WINE MARKET IN NITRA REGION

Katarína Kleinová, Ľudmila Nagyová, Petra Waldnerová

729-736

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SUPPLIER-CUSTOMER RELATIONSHIP PERFORMANCE IN CONSTRUCTION INDUSTRY

Marek Zieliński

737-746

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ADVERTASING AIMED AT CHILDREN - BETWEEN EFFICIENCY AND ETHICS OF MARKETING ACTIVITIES

Beata Gotwald, Bogdan Gregor

747-754

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