Wydajność relacji dostawca - klient w branży budowlanej

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Marek Zieliński

Abstrakt
Relacje biznesowe postrzegane są jako czynniki posiadający wpływ na wydajność, jednak niewiele wiadomo o naturze i jakość wydajności. Celem artykułu jest ukazanie wydajności relacyjnej (zoperacjonalizowanej na podstawie skali B2B RELPERF) menedżerów sprzedaży. Badanie zostało przeprowadzone wśród firm z branży budowlanej, która jest postrzegana jako skupiona na realizacji projektów ograniczonych czasowo i częstych zmianach dostawców, co utrudnia wypracowanie długoterminowych relacji z klientami.

Article Details

Jak cytować
Zieliński, M. (2013). Wydajność relacji dostawca - klient w branży budowlanej. Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse I Marketing, (10(59), 737–746. https://doi.org/10.22630/PEFIM.2013.10.59.124
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