No. 9(58) (2013) | The Scientific Journal European Policies, Finance and Marketing

Changes in sugar beet production in the Kujawsko-Pomorskie voivodeship in 2002-2011

Arkadiusz Artyszak

22-33

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A role of Spa & Wellness services for creation of positive consumer experiences: an example of hotel products

Aleksandra Grobelna, Barbara Marciszewska

184-195

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The influence of Common Agricultural Policy on agricultural incomes effects in the new member countries of the European Union

Agnieszka Baer-Nawrocka

34-44

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Final Buyers’ Expectations As The Factor Stimulating Their Marketing Potential

Agnieszka Baruk, Anna Iwanicka

45-54

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Television Advertising in the Views of Children and Adolescents

Renata Bazylik, Anna Parzonko

55-65

pdf (Język Polski)

Impact of CRM on marketing activities of the company

Agnieszka Bojanowska

66-75

pdf (Język Polski)

Time as an aspect of consumer behavior

Augustyna Burlita

76-87

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Analysis of produce offered by agritourist farms in Poland

Jacek Chotkowski, Małgorzata Czerwińska-Jaśkiewicz

88-98

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Customers Attitude to Purchase of Food via Internet

Piotr Cyrek

99-109

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Factors of the European economies’ exposure to external shocks – the case of the 2008-2009 crisis. Empirical analysis

Agnieszka Domańska, Dobromił Serwa

110-124

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Selected indicators for measuring customer loyalty

Anna Drapińska

125-136

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Regional products as a part of active assortment policy focused on the consumer

Sławomir Dybka

137-147

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Consumer Attitudes versus Globalization: Economic, Marketing Management, and Tourist Components. Pomorze 2013

Janusz Feczko

148-160

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Creating the image of a company rendering services for the purpose of building relationships in the technology transfer process

Waldemar Glabiszewski

161-173

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Cause Related Marketing - benefits and risks

Urszula Gołaszewska-Kaczan

174-183

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Motives of pro-environmental behavior in the context of changing level of Poles ecological awareness

Jolanta Zrałek

656-668

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The Marketing Audit – a Tool for Verifying the Corporate Marketing Strategy

Piotr Hadrian

196-208

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CSR versus PR – analysis of leading variables

Liliana Hawrysz, Katarzyna Hys

209-219

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Consumer behaviours on the Warsaw market of cut flowers and pot plants

Lilianna Jabłońska, Dawid Olewnicki, Magdalena Ragan

220-230

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Determinants of developing corporate social responsibility in cooperative enterprises

Maria Grzybek, Marta Kawa

231-241

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Shaping the brand and image of the city of Gdynia, as maritime tourist destinations

Joanna Kizielewicz

242-254

pdf (Język Polski)

EU funding and commercialization of innovative projects in research units

Patryk Koć , Iwona Kowalska

259-268

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The distribution network - risk factors from the perspective of the flagship enterprise

Marzena Kramarz, Włodzimierz Kramarz

269-278

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Social media as space for communication with customers in the high-proof alcoholic beverages industry

Katarzyna Liczmańska

279-287

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Limits for insurance in Agricultural Social Insurance Fund in conditions of weakening of the public finance in Poland

Marcin Łuszczyk

288-298

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New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO

Jolanta Maj

299-307

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Analysis of seed enterprise marketing management in the field of promotion

Dariusz Majchrzycki, Benedykt Pepliński

308-317

pdf (Język Polski)

The impact of social advertising and the system of its audience

Agata Matuszewska

318-327

pdf (Język Polski)

Use of a personal name as trademark: on the basis of Chopin and Mozart brands

Barbara Mróz-Gorgoń

328-339

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CSR as a source of competitiveness of distribution channels

Magdalena Stefańska, Grażyna Śmigielska

491-502

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The Water Framework Directive and the development of water and sewage infrastructure – in Kujawsko-Pomorskie

Adam Piasecki

351-360

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Financing B&R in Poland versus the world

Marlena Piekut

361-372

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The social network research as a challenge for contemporary marketing research

Joanna Płuciennik

373-382

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Assessment of customer’s satisfaction in e-commerce services

Aleksandra Radziszewska

383-393

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The relations between external and internal marketing communications

Anna Rogala

394-404

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The scale of operations and transport organization in agribusiness enterprises

Tomasz Rokicki

405-415

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Promotion as part of the marketing mix and its application in enterprise activities

Michał Roman, Łukasz Zgiep

416-424

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Property tax policy in the municipalities of Malopolska Region in 2007-2010

Łukasz Satoła

425-434

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Promotion and distribution of accommodation services in Krasnobród commune

Sylwia Golian, Bogusław Sawicki

435-445

pdf (Język Polski)

The Conceptual Model of Enterprises’ Value Migration

Dariusz Siudak

446-455

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The marketing dimension of entrepreneurial behaviour exemplified by commercial microenterprises

Stanisław Skowron

456-464

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Problems of the delimitation of small agricultural farms in terms of the Common Agricultural Policy reform for the years 2014-2020

Wiesław Musiał, Wojciech Sroka

465-478

pdf (Język Polski)

Evaluation of the level of debt communes Wielkopolska after the accession to the European Union

Aldona Standar

479-490

pdf (Język Polski)

Factors determining behaviours of rural households on non-cash payment market

Monika Szafrańska

503-512

pdf (Język Polski)

Merchandising activities and their impact on customers of large-format stores

Iwona Pakosz, Renata Pejas-Matysik

340-350

pdf (Język Polski)

The Importance of Corporate Blogs in Business-Customer Communication

Adam Pawlewicz, Piotr Szamrowski

513-525

pdf (Język Polski)

Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów

Wiesław Szopiński

526-536

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Trust management in the process of building of a sustainable competitive advantage

Dawid Szostek

537-548

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Dilemmas with brand management in clusters

Barbara Szymoniuk

549-558

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Polish consumer tendencies in economic crisis

Anna Śleszyńska-Świderska

559-576

pdf (Język Polski)

Service quality co-created with the customer – the concept and results of qualitative research

Wiesław Urban

577-587

pdf (Język Polski)

Contemporary data exploration technologies in marketing

Barbara Wąsikowska

588-599

pdf (Język Polski)

The rise in the demand for Fair Trade products as the sign of the social responsibility of consumers in Poland

Adam Giegiel, Anna Wildowicz-Giegiel

600-611

pdf (Język Polski)

Consumer preferences on the ecoagrotourism services market in Poland

Małgorzata Keck-Wilk, Iwona Wilk

612-622

pdf (Język Polski)

Areas of consumption globalization in Poland - selected issues

Katarzyna Włodarczyk

623-637

pdf (Język Polski)

Survey upon satisfaction of customers using services of travel agencies from Lublin province as a key element of contemporary marketing

Julia Wojciechowska-Solis

638-645

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Marketing efforts in the promotion of investments in the venture capital divestment process

Piotr Zasępa

646-655

pdf (Język Polski)

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