cover Nr 3(52) (2010)

No. 3(52) (2010)

DOI: https://doi.org/10.22630/PEFIM.2010.3.52

Published: 2010-05-25

PEFIM_2010_n52.pdf (Język Polski)

Articles

Marketing actions in cooperative banking sector and peculiarity of them

Dominik Gajowiak

11-24

pdf (Język Polski)

Positioning in Marketing. Using Anamorphosis in positioning

Janusz Dworak

25-35

pdf (Język Polski)

Making use of instruments of marketing communication on the market services (on the example of cooperative banks)

Anna Nowacka

36-44

pdf (Język Polski)

Loyalty behaviours of cooperative bank customers

Agnieszka Kozioł, Monika Szafrańska

45-56

pdf (Język Polski)

The situation of cooperative banks Lubelskie voivodenship in opinion of management

Monika Zioło

57-68

pdf (Język Polski)

The identification of level of satisfaction customer bank in service process near utilization the method the servqual

Stanisław Borkowski, Renata Stasiak-Betlejewska

69-75

pdf (Język Polski)

Experience as a value offer for the client

Monika Boguszewicz-Kreft

79-91

pdf (Język Polski)

The concept of use the econometric models in shaping the pro-consumer attitudes in sanatoriums in Kołobrzeg

Ewa Dłubakowska-Puzio, Michał Karpuk, Kamil Puzio

92-101

pdf (Język Polski)

Customer Relationship Management with special regard to the tourist trade

Ewa Lipianin-Zontek, Zbigniew Zontek

102-112

pdf (Język Polski)

Relationship marketing as a modern business strategy supporting activities of self-government units in the region

Wioletta Wereda

113-123

pdf (Język Polski)

Knowledge marketing – endeavor of identification

Wojciech Pizło

124-136

pdf (Język Polski)

An Assessment of the International Competitiveness of the Agri-food Industry Based on a Market Attractiveness and Position Matrix

Jacek Strojny

139-150

pdf (Język Polski)

The EU support for competitiveness of agri-food economy in the Lublin province in 2002-2006

Maria Kierepka

151-159

pdf (Język Polski)

Marketing instruments in ecological agriculture

Jacek Chotkowski, Małgorzata Czerwińska

160-169

pdf (Język Polski)

The preparation and the execution the pedagogical aiming to teaching of new occupation the technician of ecological agriculture experiment

Krzysztof Nuszkiewicz

170-177

pdf (Język Polski)

Marketing problems of commercial farmers in the Free State Province (Republic of South Africa) and their solution proposal

Paweł Mielnicki

178-196

pdf (Język Polski)

Elements and services of the Polish electronic markets of agricultural products

Dariusz Strzębicki

197-204

pdf (Język Polski)

The use of franchise concept in Poland in years 1989-2008

Alicja Antonowicz

207-218

pdf (Język Polski)

A model of creating an integrated company’s image

Anna Dewalska-Opitek

219-229

pdf (Język Polski)

Analysis the effectiveness of marketing performance on the example the website of Polish Baltic Shipping company

Ewa Dłubakowska-Puzio, Renata Gałan, Kamil Puzio

230-242

pdf (Język Polski)

The concept of logistic-marketing management: conditions and stages of development

Leonid Worobjow

243-252

pdf (Język Polski)

Outsourcing as the method of company management

Karolina Kalinowska

253-264

pdf (Język Polski)

Marketing Development Directions

Magdalena Krzyżanowska

267-277

pdf (Język Polski)

Efficiency of marketing activities

Karolina Zięba

278-287

pdf (Język Polski)

Media power as the fifth element of marketing - mix on the media market

Jan Kreft

288-298

pdf (Język Polski)

Merchandising as an efficiency technology of marketing

Teresa Nowogródzka

299-310

pdf (Język Polski)

Internal marketing in the management of self-governmental territorial entities

Katarzyna Gralak

311-321

pdf (Język Polski)

Place marketing and creation of region

Agnieszka Brelik

322-328

pdf (Język Polski)

Subjects of the spa [health resort] tourism sector and the marketing strategy of Poland in the tourism sector – a problem or a contribution to problem solving

Joanna Sienkiewicz

329-340

pdf (Język Polski)

Concentrated marketing conception as important determinant of agritourism development

Arkadiusz Niedziółka

341-352

pdf (Język Polski)

New trends in sport marketing

Bolesław Iwan

353-367

pdf (Język Polski)

Religion marketing based on example of Christianity

Łukasz Dmowski

371-385

pdf (Język Polski)

Marketing in non-profit organization of public sector Case: National Park Yellowstone

Janusz Sarnowski

386-398

pdf (Język Polski)

Realizing the potential of employee marketing in the process of employees motivation

Ewa Dłubakowska-Puzio, Aleksandra Łowkiewicz, Dominika Olejniczak

399-411

pdf (Język Polski)

Treading after fragile ice-cream, that is situation of the manufacturers chosen on Polish market of ice-creams

Olga Rytel

412-420

pdf (Język Polski)

The signs of manipulation in forming emotional component of recipient’s attitude

Hanna Mackiewicz

421-433

pdf (Język Polski)

Product placement as a tool of marketing communication – the results of consumer research

Renata Matysik-Pejas, Szymon Szlachta

434-443

pdf (Język Polski)

Contoversjonal advertisements and their influence undertalking by consumers purchaser’s decisions

Mariusz Grębowiec

444-455

pdf (Język Polski)

Agritourism vs tourism -with special focus on the relation to rural areas on the example of the Podlaskie Voivodeship

Kazimierz Niewiadomski

456-467

pdf (Język Polski)