cover Nr 15(64) (2016)

No. 15(64) (2016)

DOI: https://doi.org/10.22630/PEFIM.2016.15.64

Published: 2016-05-20

PEFIM_2016_n64.pdf (Język Polski)

Articles

RATE OF RETURN FROM CAPITAL MARKETS IN THE CONTEXT OF MERGERS AND ACQUISITIONS – CASE STUDY

Adam Andrzejuk

5-17

pdf (Język Polski)

MARKETING EDUCATION AND IMAGE OF MARKETING IN POLAND

Lechosław Garbarski

18-28

pdf (Język Polski)

DIFFERENTIATION OF PAYMENT DELAYS IN THE B2B SECTOR ENTERPRISES IN EASTERN EUROPE

Zbigniew Gołaś

29-41

pdf (Język Polski)

MARKET INTELLIGENCE – A CONCEPTUAL APPROACH

Bogdan Gregor, Magdalena Kalińska-Kula

42-54

pdf

THE ROLE OF BRAND IN THE PURCHASE DECISION MAKING OF DAIRY PRODUCTS FOR EXAMPLE YOGHURT MARKET

Mariusz Grębowiec

55-67

pdf (Język Polski)

THE PROBLEMS OF MARKETING PERFORMANCE MEASUREMENT

Wojciech Grzegorczyk

68-74

pdf

VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS

Witold Kowal

75-83

pdf

MARKETING MANAGEMENT OF ENTERPRISE

Eugeniusz Michalski

84-95

pdf

CONSUMER SOVEREIGNTY AT A TIME OF GLOBALIZATION AND ICT EXPANSION

Bogdan Mróz

96-103

pdf

FREE TIME AS A DETERMINANT OF ECONOMIC DEVELOPMENT CULTURAL CONTEXT

Agata Niemczyk

104-115

pdf

HOUSEHOLD SAVINGS OF PENSIONERS LIVING IN RURAL AREAS –STUDIUM CASE

Emilia Głowacka, Wojciech Pizło

116-129

pdf (Język Polski)

SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS

Ewa Frąckiewicz, Edyta Rudawska, Małgorzata Wiścińska

130-138

pdf

THE USE OF EUROPEAN UNION FUNDS FOR MUNICIPAL INVESTMENTS AND LIMITING DEBT OF LOCAL GOVERNMENTS

Łukasz Satoła

139-148

pdf (Język Polski)

CHANGES TO RETAIL BUSINESS MODELS - OVERVIEW OF THE DETERMINING FACTORS

Maria Sławińska

149-160

pdf

CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES

Andrzej Szromnik

161-169

pdf

AN ATTEMPT OF BIBLIOMETRIC ANALYSIS OF THE PUBLICATIONS FROM THE 25TH CONGRESS OF MARKETING, COMMERCE AND CONSUMPTION DEPARTMENTS - EXPERIENCES OF THE PAST AND CHALLENGES OF THE FUTURE

Jan Wiktor

170-182

pdf (Język Polski)