No. 17(66) (2017)

DOI: https://doi.org/10.22630/PEFIM.2017.17.66

Published: 2017-07-21

Articles

WORLD FINANCIAL CRISIS AND ANTICRISIS ACTIVITIES RELATED TO POLISCH ECONOMY

Mieczysław Adamowicz, Tomasz Adamowicz, Wioletta Miklaszewska

5-24

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IN SEARCH OF RELIABLE METHODS OF ASSESSING THE EFFECTIVENESS OF PLACE BRANDING ACTIVITIES UNDERTAKEN BY CITIES

Anna Augustyn, Magdalena Florek, Marta Hereźniak

25-45

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DIRECT PAYMENTS FOR AGRICULTURE IN POLAND IN CONDITIONS OF STAYING OUTSIDE THE EURO AREA

Wawrzyniec Czubak, Bartłomiej Bajan, Przemysław Cieślak

46-53

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NEW MARKETING CONCEPTS IN THE PROCESS OF MARKETING STRATEGY BUILDING ON INTERNATIONAL MARKETS

Wojciech Grzegorczyk

54-62

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SOURCES OF FINANCING EUROPEAN PROJECTS IN RELATION TO FINANCIAL TRANSFERS POLAND - EUROPEAN UNION

Dorota Jegorow

63-72

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TESTING THE OCCURRENCE OF THE "JANUARY EFFECT" BASED ON THE SWIG80 INDEX

Berenika Karaszkiewicz, Iwona Staniec

73-82

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Comparison of selected aspects of promotional activities conducted by rural, urban-rural and urban communities

Zdzisław Kochanowicz, Piotr Bórawski, Justyna Czaplicka

83-95

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THE IMPACT OF GLOBALIZATION ON MANAGEMENT IN THE MODERN ENTERPRISE

Adam Miara

96-103

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LIFESTYLE - AS AN EXAMPLE OF BEHAVIORAL CHANGE IN CONSUMPTION

Wojciech Pizło, Anna Mazurkiewicz-Pizło

104-117

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Environment of enterprise value management– based on Azoty Pulawy Group case

Zenon Pokojski

118-132

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MARKETING COMMUNICATION IN THE PROCES OF CROSS-SECTORAL COOPERATION

Edyta Rudawska, Marta Bloch

133-144

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THE MECHANISM OF CAROUSEL OFFENSES AND METHODS OF RESTRICTING THEM

Sonia Kozub-Skalska

145-160

pdf (Język Polski)

CONDITIONS FOR DEVELOPING ERP SYSTEMS IN ENTERPRISES

Dariusz Strzębicki

161-169

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CLUSTER AS A NETWORK OF STAKEHOLDERS ACCORDING TO THE ASSUMPTIONS OF MARKETING 3.0

Barbara Szymoniuk

170-179

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THE DETERMINANTS OF PURCHASE DECISIONS OF CUSTOMERS ON THE SPORT PRODUCTS MARKET

Zygmunt Waśkowski

180-188

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CHARACTERISTICS OF INTERNET DOMAINS OF POLISH EXPORT BRANDS AND SPECIFICS OF A SECTOR

Marzanna Witek-Hajduk, Jolanta Mazur, Andrzej Sznajder, Bartosz Targański, Piotr Zaborek

189-199

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OPEN INNOVATION IN SMALL AND MEDIUM-SIZED ENTERPRISES.TOWARD AN INTEGRATED MODEL OF COOPERATION

Monika Zajkowska

200-212

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WHO IS A SUSTAINABLE CONSUMER? IN SEARCH OF A NEW HUMAN CONCEPT IN SUSTAINABLE ECONOMY

213-222

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