No. 13(62) (2015)

Published: 2015-06-17

PEFIM_2015_n62.pdf (Język Polski)

Articles

THE ROLE OF WORKING CAPITAL IN SHAPING THE FINANCIAL SITUATION IN THE FAMILY OF FARMING HOUSEHOLDS

Joanna Bereżnicka

5-17

pdf (Język Polski)

VOLUNTARY SIMPLICITY – SUSTAINABLE ALTERNATIVE TO OVERCONSUMPTION

Aleksandra Burgiel, Izabela Sowa, Jolanta Zrałek

18-29

pdf

INTERRELATIONS OF MARKETING AND FINANCING STRATEGIES

Wojciech Grzegorczyk

30-39

pdf (Język Polski)

MACROMARKETING AS A PART OF MARKETING SCIENCE

Jacek Kamiński

40-52

pdf (Język Polski)

STRUCTURAL CHANGES OF POLISH SUGAR INDUSTRY

Franciszek Kapusta

53-62

pdf (Język Polski)

ANALYSIS OF THE SPATIAL DIVERSITY OF SOCIO- -ECONOMIC DEVELOPMENT OF THE DUOREGION POMERANIA USING THE METHOD OF K – MEANS

Grażyna Karmowska, Mirosława Marciniak

63-72

pdf (Język Polski)

CUSTOMER VALUE AS A FUNDAMENT OF BUILDING COMPETITIVE POSITION OF ARTS CINEMAS

Krystyna Knop-Iwińska, Kamila Szymańska

73-85

pdf (Język Polski)

LEGAL FRAMEWORK OF ENVIRONMENTAL LAW FOR AGRICULTURAL PRODUCTION IN POLAND

Monika Król

86-106

pdf

THE IMPLEMENTATION OF E-COMMERCE INFORMATION TECHNOLOGIES IN ENTERPRISES WITH PARTICULAR EMPHASIS ON FOOD INDUSTRY

Dariusz Strzębicki

107-119

pdf (Język Polski)

PROMOTING SUSTAINABLE CONSUMPTION IN SELECTED EUROPEAN COUNTRIES

Barbara Szymoniuk

120-132

pdf (Język Polski)

DETERMINANTS OF SERVICE QUALITY DEVELOPMENT DURING CO-PRODUCTION

Wiesław Urban

133-144

pdf (Język Polski)

APPLICATION OF COGNITIVE NEUROSCIENCE TECHNIQUES IN MARKETING MANAGEMENT

Barbara Wąsikowska

145-156

pdf (Język Polski)

USAGE OF THE STAKEHOLDER THEORY IN THE PROCESS OF BUILDING THE MARKETING STRATEGY OF SPORTS ORGANISATIONS

Zygmunt Waśkowski

157-170

pdf (Język Polski)