Makromarketing jako część nauki o marketingu

Main Article Content

Jacek Kamiński


Słowa kluczowe : nauka o marketingu, makromarketing, zakres zainteresowania
Abstrakt
Artykuł wychodzi naprzeciw podejmowanym w ostatnim okresie przez polskie środowisko marketingu akademickiego wysiłkom na rzecz nadania marketingowi bardziej naukowego charakteru. Niezbędnym krokiem w tym kierunku jest właściwe określenie jego zakresu zainteresowań. W artykule omówiono zakres zainteresowań jednego z głównych nurtów nauki o marketingu jakim jest makromarketing.

Article Details

Jak cytować
Kamiński, J. (2015). Makromarketing jako część nauki o marketingu. Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse I Marketing, (13(62), 40–52. https://doi.org/10.22630/PEFIM.2015.13.62.4
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