Methods of Collecting User Data in the Process of Building Commercial Website

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Published:
Jun 28, 2012
Issue
No. 7(56) (2012)
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Dariusz Strzębicki
Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0003-1656-4268

DOI: https://doi.org/10.22630/PEFIM.2012.7.56.15
Abstract
The paper discusses different research methods that can be used in order to collect data on potential users when planning and building a company Website. According to the research firms offers analyzed by the author, the methods that are popular in the data collecting are such techniques as: card sorting, online survey, observation, usability testing, focus group interview and individual interview. The presented methods are different as regards such criteria as: research type, stage of Website building, method goal, and advantages of the method.

Article Details

How to Cite
Strzębicki, D. (2012). Methods of Collecting User Data in the Process of Building Commercial Website. The Scientific Journal European Policies, Finance and Marketing, (7(56), 133–138. https://doi.org/10.22630/PEFIM.2012.7.56.15
References

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