Methods of Collecting User Data in the Process of Building Commercial Website

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Published:
Jun 28, 2012
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No. 7(56) (2012)
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Dariusz Strzębicki
Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0003-1656-4268

DOI: https://doi.org/10.22630/PEFIM.2012.7.56.15
Abstract
The paper discusses different research methods that can be used in order to collect data on potential users when planning and building a company Website. According to the research firms offers analyzed by the author, the methods that are popular in the data collecting are such techniques as: card sorting, online survey, observation, usability testing, focus group interview and individual interview. The presented methods are different as regards such criteria as: research type, stage of Website building, method goal, and advantages of the method.

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How to Cite
Strzębicki, D. (2012). Methods of Collecting User Data in the Process of Building Commercial Website. The Scientific Journal European Policies, Finance and Marketing, (7(56), 133–138. https://doi.org/10.22630/PEFIM.2012.7.56.15
References

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