Types of insurances and factors determining choice of an insurer
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Abstract
The article presents the results of surveys conducted on a sample of individual customers(166respondents) using insurance products. The main objective of this study was to identify types of products using by customers and why they choose specifies insurer. There have also been determining perception grade of burden for a household of the insurance premium. It was found that the most common buying insurance are: automobile OC,AC insurance, life and house insurance. Customers mainly buy insurance in company`s offices and from insurance agent. Most popular was products of PZU and Warta. The main reason of choosing the company was fact of previous purchased other insurance. Higher educated people, better earning and city dwellers on average bought more insurance products.
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Miedzik, A., & Wicka, A. (2010). Types of insurances and factors determining choice of an insurer. The Scientific Journal European Policies, Finance and Marketing, (4(53), 264–277. https://doi.org/10.22630/PEFIM.2010.4.53.64
References
Hill N., Alexander J.2003 Pomiar satysfakcji i lojalności klientów. Oficyna Ekonomiczna. Kraków
Monitor Ubezpieczeniowy I kwartał 2007, www.piu.org.pl, PIU i PENTOR
Polski rynek ubezpieczeniowy 2004-2008. 2009, GUS Warszawa
Raport "Marka ubezpieczeniowa" opracowany przez firmę doradczą On Board PR, 1/4 Polaków zawiera umowy ubezpieczeniowe 19.08.2009
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.