THE WEBSITE IN THE MARKETING COMMUNICATION OF AT THE TEACHING FELLOW’S WORK

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Articles
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Ewa Białek
Politechnika Koszalińska
Monika Zajkowska
Wyższa Hanzeatycka Szkoła Zarządzania w Słupsku

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.61
Keywords : marketing communication, website, internet search
Abstract
In this paper the individual stages of the creation of a teaching fellow’s website is discussed, with the particular consideration of its optimization from the point of view of Internet search engines. Some methods of the website promotion have been indicated. The tools to support these operations have been offered, including social networking services, Internet databases, and dedicated search engines. Besides, the practical knowledge and the experience acquired at the creation of the www.whsz.bicom.pl website have been presented.

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How to Cite
Białek, E., & Zajkowska, M. (2013). THE WEBSITE IN THE MARKETING COMMUNICATION OF AT THE TEACHING FELLOW’S WORK. The Scientific Journal European Policies, Finance and Marketing, (10(59), 45–54. https://doi.org/10.22630/PEFIM.2013.10.59.61
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