DETERMINANTS OF THE CO-CREATION OF CONSUMER VALUE ON THE SPORTS EVENT MARKET

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Published:
Jun 10, 2020
Issue
No. 23(72) (2020)
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Articles
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Zygmunt Waśkowski
Poznan University of Economics and Business
https://orcid.org/0000-0003-0793-3578

DOI: https://doi.org/10.22630/PEFIM.2020.23.72.20
Keywords : consumer value, co-creation of value, sports events market
Abstract
Although the concept of the co-creation of consumer value has been subject to numerous research projects and scientific debates, it still arouses controversy. Its possible applications are still discussed and its various aspects require more in-depth analyses. This article is conceptual in nature and presents the determinants of the co-creation of value on the sports event market. It also addresses its opportunities and limitations. The conducted analysis allowed for a conclusion that the creation of value for sports events is cooperative in nature, with three main groups of entities involved.

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How to Cite
Waśkowski, Z. (2020). DETERMINANTS OF THE CO-CREATION OF CONSUMER VALUE ON THE SPORTS EVENT MARKET. The Scientific Journal European Policies, Finance and Marketing, (23(72), 247–255. https://doi.org/10.22630/PEFIM.2020.23.72.20
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