SUSTAINABILITY IN SERVICE´S SECTOR: NEW TRENDS OF SUSTAINABILITY TOOLS AND POSITIONING OF SERVICES IN ECONOMY

The goal of sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their own needs. As economies globalize, new opportunities to generate prosperity and quality of life arise through trade, knowledge-sharing, and access to technology. The article is a part of current scientific project at our department of marketing “VEGA No. 1/0951/12 Sustainability developments of subjects in the food chain at the condition of Slovak market.” In our article, we would like to introduce you to the term sustainability in the service sector, such as ecological tourism in the Slovak market through the definition of sustainability and statistical methods used in the prediction of chosen data such as GDP in the service sector, service export and import and total prediction of Slovak services economy.