MARKETING STRATEGIES FOR DEVELOPING A PRODUCT

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Published:
Dec 28, 2013
Issue
No. 10(59) (2013)
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Eugeniusz Michalski
Politechnika Koszalińska, Katedra Zarządzania
https://orcid.org/0000-0002-0696-1772

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.100
Keywords : marketing, marketing strategies, a product life cycle and a new product
Abstract
The paper presents the rules of setting up the marketing strategies for development a product by applying a scientific review and descriptive research. The marketing definition, the concept behind the building of a marketing strategy and the impact of environment on implementation of strategies were under consideration. Then, the process of the product life cycle was put forward. The outcomes of the inquiry show how important the marketing strategies for development a product are for the marketing activities and the functionality of an enterprise.

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How to Cite
Michalski, E. (2013). MARKETING STRATEGIES FOR DEVELOPING A PRODUCT. The Scientific Journal European Policies, Finance and Marketing, (10(59), 484–493. https://doi.org/10.22630/PEFIM.2013.10.59.100
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