CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES

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Published:
May 20, 2016
Issue
No. 15(64) (2016)
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Articles
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Andrzej Szromnik
Uniwersytet Ekonomiczny w Krakowie

DOI: https://doi.org/10.22630/PEFIM.2016.15.64.15
Keywords : city promotion, city placement, marketing strategies, a city in a film business
Abstract
A detail attempt of the “city placement” strategy, has been made in the article. Its main threads, components and decision making problems of the film producers teams have been emphasized. The author based his knowledge, in this case, on the diagnosis and analysis of the processes and decision making procedures adequate for big, Polish cities, their administrative authorities, promotional strategies and the rules of cooperation with media partners. Assumedly, the used process-structural conceptualization is to emphasize the main determinants of the “city placement” strategy introduction in marketing practice of the cities and regions.

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How to Cite
Szromnik, A. (2016). CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES. The Scientific Journal European Policies, Finance and Marketing, (15(64), 161–169. https://doi.org/10.22630/PEFIM.2016.15.64.15
References

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