CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES

Article Sidebar


pdf

Published:
May 20, 2016
Issue
No. 15(64) (2016)
Section
Articles
CitedBy/Share
Crossref
Scopus
Google Scholar
Europe PMC

Main Article Content

Andrzej Szromnik
Uniwersytet Ekonomiczny w Krakowie

DOI: https://doi.org/10.22630/PEFIM.2016.15.64.15
Keywords : city promotion, city placement, marketing strategies, a city in a film business
Abstract
A detail attempt of the “city placement” strategy, has been made in the article. Its main threads, components and decision making problems of the film producers teams have been emphasized. The author based his knowledge, in this case, on the diagnosis and analysis of the processes and decision making procedures adequate for big, Polish cities, their administrative authorities, promotional strategies and the rules of cooperation with media partners. Assumedly, the used process-structural conceptualization is to emphasize the main determinants of the “city placement” strategy introduction in marketing practice of the cities and regions.

Article Details

How to Cite
Szromnik, A. (2016). CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES. The Scientific Journal European Policies, Finance and Marketing, (15(64), 161–169. https://doi.org/10.22630/PEFIM.2016.15.64.15
References

Choliński A., 2013. Product Placement - planowanie, kreacja i pomiar skuteczności Product placement-planning, creation and the effectiveness measurement). Oficyna Wolters Kluwer Business Warszawa.

Choliński A.,2002. U źródeł product placement (In the sources of the product placement). Marketing w Praktyce VIII.

Czarnecki A., 2002. Pomiar skuteczności product placement (The measurement of the product placement efficiency). Marketing w Praktyce XII.

Gmerek N., Misztak M., 2007. Product placement jako instrument komunikacji marketingowej. (Product placement as an instrument of marketing communication). Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 472.

Gołata K., 2012. Możliwości wykorzystania product placement do budowania wizerunku miast i regionów (The possibility of using the product placement to build the image of the cities and regions). [ w:] Public Relations. Doskonalenie procesu komunikowania (Public relations- im- proving the communication process), pr. zbior. pod red. A. Adamus - Maruszy ńskiej, R. Mackowskiej, Uniwersytet Ekonomiczny w Katowicach.

Sadowski A., Szymaniak T., 2008. Product placement w praktyce (The product placement in pracitce). Marketing i Rynek VII.

Urbaniec E., 2009. Product Placement - medioznawstwo a marketing kreatywny (Product placement - media studies and creative marketing). Novae Res - Wydawnictwo Innowacyjne w Gdyni.

Wyrwisz J., 2013. Product Placement - korzyści i ograniczenia w komunikacji marketingowej produktów i usług (Product Placement - benefits and limits in marketing communication of the products and services). Przegląd Organizacji XIII. (Crossref)

Zawadzki P., 2013. City placement jako element promocji produktu turystycznego miast (The city placement as an element of the tourist product promotion of the cities). Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu nr 304.

Statistics

Downloads

Download data is not yet available.
Recommend Articles
Licence
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.