Main Article Content
Article Details
AMA (2015), https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx (10.30.2015)
Armstrong G., Kotler Po., Trifts V., Buchwitz L. A. (2015), Marketing. An Introduction, Pearson Prentice Hall, Toronto, 5
Bartlett Ch. A., Beamish P.W., (2011) Transnational Management, McGraw Hill, New York, 434, 511-512
Daft R. L., Armstrong A., (2015) Organization Theory and Design, NELSON Education, Toronto, 253
Kotler Ph., Keller K. L., (2006), Marketing Management, Pearson Prentice Hall, New Jersey, 56, 78
Meta Markets, 2015, http://www.marketing91.com/meta-markets/ (10.30.2015)
Michalski E., 2015, Zarządzanie przedsiębiorstwem, Wydawnictwo Naukowe PWN, Warszawa, 35, 63
Michalski E., 2012, Marketing, Wydawnictwo Naukowe PWN, Warszawa, 451-453
Roy E. (2014), http://www.tradeready.ca/2014/fittskills-refresher/six-steps-creating-clear-useful-trade-research-objectives/ (12.11.2014)
Stiglitz J. E., (2002), Globalization and Its Discontents, W. W. Norton, New York, 36
Zeithaml V. A, Bitter M. J., Gremler D. D., (2009), Services Marketing, McGraw Hill, Boston, 353 (Crossref)
Downloads
- Agata Niemczyk, FREE TIME AS A DETERMINANT OF ECONOMIC DEVELOPMENT CULTURAL CONTEXT , The Scientific Journal European Policies, Finance and Marketing: No. 15(64) (2016)
You may also start an advanced similarity search for this article.
- Eugeniusz Michalski, MARKETING STRATEGIES FOR DEVELOPING A PRODUCT , The Scientific Journal European Policies, Finance and Marketing: No. 10(59) (2013)
- , STRATEGIES FOR INTERNATIONAL ENTERPRISE COMPETITION , The Scientific Journal European Policies, Finance and Marketing: No. 21(70) (2019)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.