THE USE OF TWITTER IN THE ACTIVITIES OF PUBLIC BENEFIT ORGANIZATIONS

Main Article Content

Marian Oliński
Piotr Szamrowski


Keywords : Twitter, social media, public benefit organization
Abstract
Twitter offers a opulent set of tools for building dialogue and interacting with an organization's stakeholder. The main objective of the research was to identify the scale of Twitter use by public benefit organizations and to establish a connection between selected features of public benefit organizations and the frequency of using social media in the operation of this service. The results indicate low importance of Twitter in Polish public benefit organizations. Nevertheless the surveyed organizations are characterized by large diversity in terms of their Twitter activity. At the same time, organizations actively publishing content on Twitter, also show great activity in the use of other social media services. In order to identify the relationships between the analyzed variables, an analysis based on standard parameters were used and also a study of the dependence of selected variables (chi-square independence test and coefficient of contingency C).

Article Details

How to Cite
Oliński, M., & Szamrowski, P. (2018). THE USE OF TWITTER IN THE ACTIVITIES OF PUBLIC BENEFIT ORGANIZATIONS. The Scientific Journal European Policies, Finance and Marketing, (19(68), 155–172. https://doi.org/10.22630/PEFIM.2018.19.68.14
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