RURAL TOURISM – POMORZE 2013. ECONOMIC AND MARKETING MANAGEMENT ISSUES

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Published:
Dec 28, 2013
Issue
No. 10(59) (2013)
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Articles
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Janusz Feczko
Politechnika Koszalińska, Katedra Zarządzania

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.73
Keywords : consumer behaviour, rural tourism, marketing management, economy, Pomorze
Abstract
Consumers behaviour of tourists inhabitants of Pomorze (Poland 2013) in the scope of rural tourism in the same region were determined by their attitudes and preferences. The results of the their research described the elements of marketing management development of rural tourism economy. Via marketing management, tourism products should be diversified and enriched on the basis of endogenous regional assets. The pricing policy can use multiple methods to activate sales; standard and nonstandard promotional tools are useful in marketing communications. Management of rural tourism facilities requires in-depth knowledge and application of the economic, content and marketing management techniques.

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How to Cite
Feczko, J. (2013). RURAL TOURISM – POMORZE 2013. ECONOMIC AND MARKETING MANAGEMENT ISSUES. The Scientific Journal European Policies, Finance and Marketing, (10(59), 180–194. https://doi.org/10.22630/PEFIM.2013.10.59.73
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