Main Article Content
Article Details
Aaker D.: Innovation: brand it or lose it. Market Leader, 41/2008.
Amstrong G., Kotler Ph.: Marketing. Wprowadzenie. Oficyna a Wolters Kluwer Business, Warszawa 2012.
Beverland M.B., Napoli J., Farrelly F.: Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort. Journal of Product Innovation Management. January 27(1)/2010. (Crossref)
Cooper R.G., Kienschmidt E.J.: New products: What separates the winners from the losers?, Journal of Product Innovation Management 4(3)/1987. (Crossref)
Dean J., Pricing policies for new products, Business Harward Review 54(6)/1976.
Hultink E.J., Hart S., Robben H.S.J., Griffin A.: Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products. Journal of Product Innovation Management 17(1)/2000. (Crossref)
Gorbaniuk O.: Personifikacja marki. Perspektyw psychologiczna i marketingowa. Wydawnictwo KUL, Lublin 2011.
Guiltinan J.P.: Lunch Strategy, Lunch Tactics, and Demand Outcomes, Journal of Product Innovation Management 16(6)/1999. (Crossref)
Jasiński A.H.: Innowacje techniczne a działalność marketingowa, Wydawnictwo WSPIZ im. L. Koźmińskiego, Warszawa 1998.
Keller K.L.: Strategiczne zarządzanie marką. Oficyna a Wolters Kluwer Business, Warszawa 2011.
Kotler Ph.: Kotler o marketingu. Wydawnictwo Profesjonalnej Szkoły Biznesu, Kraków 1999.
Michell P., King J., Reast J.: Brand Values Related to Industrial Products, Industrial Marketing Management 30(5)/2001. (Crossref)
Pars S.R., Gulsel C.: The Effects of Brand Image on Consumers' Choice. International Journal of Business and Social Science, 20(2)/2011.
Rizkallah E.G.: Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Journal of Business & Economics Research, 10(6)/2012. (Crossref)
Scott J.E., Keiser S.K.: Forecasting Acceptance of New Industrial Products with Judgment Modeling, Journal of Marketing 48(2)/1984. (Crossref)
Szulce H., Janiszewska K.: Zarządzanie marką. Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań 2012.
Witek-Hajduk M.K. (red.): Zarządzanie silną marką. Oficyna a Wolters Kluwer Business, Warszawa 2011.
Downloads
- Dagmara Stangierska, SERVICESCAPE IN FOOD SERVICE AND IT IMAGE CONSEQUENCES -CASE OF BRAND CASUAL DINING RESTAURANT CHAIN , The Scientific Journal European Policies, Finance and Marketing: No. 10(59) (2013)
You may also start an advanced similarity search for this article.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published in European Policies, Finance and Marketing are fully open access. In this way, the scientific research results contained in articles published in our journal are available to every reader free of charge - in accordance with the CC BY-NC license (https://creativecommons.org/licenses/by-nc/4.0/).
According to the CC BY-NC license you are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- NonCommercial — You may not use the material for commercial purposes .
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Source: https://creativecommons.org/licenses/by-nc/4.0/deed.en
According to that, the authors retain the copyright and full publishing rights.