KEY COMMUNICATION BARRIERS IN MANAGING THE PRODUCTION PROCESSES OF AUDIOVISUAL ADVERTISING IN THE MULTIMEDIA DESIGN SERVICES SECTOR

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Published:
Dec 19, 2018
Issue
No. 20(69) (2018)
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Articles
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Marcin Chrząścik
Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
https://orcid.org/0000-0002-8982-1213

DOI: https://doi.org/10.22630/PEFIM.2018.20.69.27
Keywords : communication, process management, audiovisual advertisement, multimedia design
Abstract
Case studies of many creators of advertising projects and market experience of the author allowed to make some hypotheses about the existence of barriers in cooperation between contracting advertising services and their actual contractors. There are also many original market legends on the conflicts between these players. The article presents both: the theoretical approach to communication processes occurring between market participants and the results of own research on the subject.

Article Details

How to Cite
Chrząścik, M. (2018). KEY COMMUNICATION BARRIERS IN MANAGING THE PRODUCTION PROCESSES OF AUDIOVISUAL ADVERTISING IN THE MULTIMEDIA DESIGN SERVICES SECTOR. The Scientific Journal European Policies, Finance and Marketing, (20(69), 37–47. https://doi.org/10.22630/PEFIM.2018.20.69.27
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