Changes in the environment as a factor affecting agribusiness marketing firms

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Published:
Jun 30, 2011
Issue
No. 5(54) (2011)
Section
Articles
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Jarosław Gołębiewski
https://orcid.org/0000-0001-7869-790X

DOI: https://doi.org/10.22630/PEFIM.2011.5.54.3
Abstract
The purpose of the article was to determine the effects of changes in economic and business environment for agribusiness companies marketing activities. The paper reviews the main trends in the various spheres of business marketing environment. Also presents the impact of these changes on the concepts of marketing. The article presents the main options for further diagnosis in the field of agribusiness marketing.

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How to Cite
Gołębiewski, J. (2011). Changes in the environment as a factor affecting agribusiness marketing firms. The Scientific Journal European Policies, Finance and Marketing, (5(54), 36–49. https://doi.org/10.22630/PEFIM.2011.5.54.3
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