The Importance of Corporate Blogs in Business-Customer Communication

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Published:
Jun 28, 2013
Issue
No. 9(58) (2013)
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Articles
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Adam Pawlewicz
Katedra Agrobiznesu i Ekonomii Środowiska, Wydział Kształtowania Środowiska i Rolnictwa, UWM Olsztyn
Piotr Szamrowski
Katedra Organizacji i Zarządzania, Wydział Nauk Ekonomicznych, UWM Olsztyn

DOI: https://doi.org/10.22630/PEFIM.2013.9.58.45
Keywords : blog, technology 2.0, public relations
Abstract
The main objective of this paper is to present the use of corporate blogs by the surveyed companies. In addition, the study sought to determine the nature of the content appearing on the blog entries, determine the impact of blogs for communication within the organization and identify the benefits of creating the image of the company. Tested blogs are primarily used to communicate with customers (both actual and potential), and a public relations tool for building customer relationships. Analyzed blogs are primarily expert with the content of the blogs linked to the thematic nature of the products offered by the companies. They were seldom used to publish information about the company itself. It has primarily a passionate character and is directed to a relatively small proportion of consumers who are interested in in-depth knowledge of the products and to those enthusiasts who are not familiar with particular brands, but with use of interesting blogs content can be useful for them too.

Article Details

How to Cite
Pawlewicz, A., & Szamrowski, P. (2013). The Importance of Corporate Blogs in Business-Customer Communication. The Scientific Journal European Policies, Finance and Marketing, (9(58), 513–525. https://doi.org/10.22630/PEFIM.2013.9.58.45
References

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