Article Sidebar
Main Article Content
Article Details
Bailey J. T.: Marketing Cities in the 1980s and Beyond. American Economic Development Council, Cleveland 1989.
Belch G. E., M. A. Belch: Advertising and Promotion. An integrated marketing communications perspectives. McGraw-Hill, Boston, MA 2003.
Czornik M.: Promocja miasta. University of Economics, Katowice 2005.
Daszkowska M. (ed.): Marketing. Ujęcie systemowe. Gdańsk University of Technology, Gdańsk 2005.
Davis A.: Public relations. PWE, Warszaw 2007.
Dobiegała-Korona B., T. Doligalski, B. Korona: Konkurowanie o klienta e-marketingiem. Diffin, Warsaw 2004.
Garbarski L. (ed.): Marketing. Przewodnik. Wyższa Szkoła Przed. i Zarządzania, Warsaw 2004.
Herrera F., E. López, M. A. Rodriguez: A linguistic decision model for promotion mix management solved with genetic algorithms. "Fuzzy Sets and Systems" 2002, No 131. (Crossref)
Hsu T.-H., T.-N. Tsai, P.-L. Chiang: Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms. "Information Sciences" 2009, No 179. (Crossref)
Jaradat A., M. Jaradat, F. Yassine: Promotion objectives, strategies and tools. "Interdisciplinary Journal of Contemporary Research in Business" 2011, Vol. 3, No 2.
Kavaratzis M., G. Ashworth: Place marketing: how did we get here and where are we going? "Journal of Place Management and Development" 2008, Vol. 1 No. 2. (Crossref)
Kłeczek R., Kowal W., Waniowski P. Woźniczka J.: Marketing. Ossolineum, Wrocław-Warsaw-Cracow 1992.
Knecht Z.: Public relations w administracji publicznej. C.H. Beck, Warsaw 2006.
Kotler P., Hamlin, M., Rein, I., Haider, D.: Marketing Asian Places. John Wiley & Sons, Singapore 2002.
Kotler P., N. Lee: Marketing w sektorze publicznym, Wydawnictwa Akademickie i Profesjonalne, Warsaw 2008.
Kotler Ph., G. Armstrong, J. Saunders, V. Wong: Marketing. Podręcznik europejski. Polskie Wydawnictwo Ekonomiczne, Warsaw 2002.
Langer W.: Strategiczny marketing w rozwoju jednostki terytorialnej. University of Economics, Katowice 2006.
Lucarelli A., P. O. Berg: City branding: a state-of-the-art review of the research domain. "Journal of Place Management and Development" 2011, Vol. 4, No. 1. (Crossref)
M. Florek: Podstawy marketingu terytorialnego. University of Economics, Poznań 2006.
Maciejowski T.: Narzędzia skutecznej promocji w Internecie. Oficyna Ekonomiczna, Cracow 2003.
Mangold W. G., D. J. Faulds: Social media: The new hybrid element of the promotion mix. "Business Horizons" 2009, Vol. 52, Is. 4. (Crossref)
Miu F.: The Scope of Rural Touring Marketing in Rucar Commune, Arges County. "Agricultural Management" 2010, Vol. 12 Is. 2.
Niedomysl T., M. Jonasson: Towards a theory of place marketing. "Journal of Place Management and Development" 2012 Vol. 5 No. 3. (Crossref)
Odunlami I. B., O. E. Ofoegbu: Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company. "Journal of Emerging Trends in Economics and Management Sciences" 2011, Vol. 2, Is. 5.
Shahhosseini A., F. T. Ardahaey: Marketing Mix Practices in the Cultural Industry. "International Journal of Business and Management" 2011, Vol. 6, No. 8. (Crossref)
Skinner H.: The emergence and development of place marketing's confused identity. "Journal of Marketing Management" 2008, Vol. 24, No. 9-10. (Crossref)
Strzelecki Z. (ed.): Gospodarka regionalna i lokalna. Wydawnictwo Naukowe PWN, Warsaw 2008.
Szromnik A.: Marketing terytorialny. Miasto i region na rynku. Wolters Kluwer, Cracow 2007.
Ward S. V.: Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000. Routledge, New York 1998.
Downloads
- Joanna Rykowska, Janina Sawicka, Paulina Stolarczyk, ENTREPRENEURSHIP AT RURAL AREAS - GENDER PERSPECTIVE , The Scientific Journal European Policies, Finance and Marketing: No. 10(59) (2013)
You may also start an advanced similarity search for this article.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published in European Policies, Finance and Marketing are fully open access. In this way, the scientific research results contained in articles published in our journal are available to every reader free of charge - in accordance with the CC BY-NC license (https://creativecommons.org/licenses/by-nc/4.0/).
According to the CC BY-NC license you are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- NonCommercial — You may not use the material for commercial purposes .
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Source: https://creativecommons.org/licenses/by-nc/4.0/deed.en
According to that, the authors retain the copyright and full publishing rights.