THE APPLICATION OF SOCIAL MARKETING IN HEALTH PREVENTION

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Robert Seliga
Społeczna Akademia Nauk
Joanna Sułkowska
Społeczna Akademia Nauk

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.118
Abstract
Changes in the economy, society, influence the formation of the health care system. The health care system generally, include the activities related to the prevention of health. Noticeable is the increase of the participation of the concept of social marketing in promoting health prevention. The purpose of this article is to present the possibilities of the concept of social marketing applications in the area of preventive health care in Poland. An empirical illustration of the role of social marketing for health prevention is based on three case studies and the quantitative results of the study. Quantitative research is a pilot and are only a prelude to further discussion and research undertaken in the topic. The results presented in this paper are a segment of the general research in the field of preventive health through marketing activities.

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How to Cite
Seliga, R., & Sułkowska, J. (2013). THE APPLICATION OF SOCIAL MARKETING IN HEALTH PREVENTION. The Scientific Journal European Policies, Finance and Marketing, (10(59), 672–683. https://doi.org/10.22630/PEFIM.2013.10.59.118
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