The Role And Importance of the Family Environment in Shaping the Consumer Attitudes of Children

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Katarzyna Oleszczyk
Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.103
Keywords : consumer socialization, child as consumer, consumer attitude, family
Abstract
The article raises the issue of shaping consumer attitudes in children. Many backgrounds and institutions has an impact on how we refer to the issue of consumption. One of them, which has got the most permanent impact on shaping our word perception is a family. In the family there is also a process called consumer socialization, where we are being prepared for the role of the consumer.

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How to Cite
Oleszczyk, K. (2013). The Role And Importance of the Family Environment in Shaping the Consumer Attitudes of Children. The Scientific Journal European Policies, Finance and Marketing, (10(59), 514–526. https://doi.org/10.22630/PEFIM.2013.10.59.103
References

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