SENIORS’ ATTITUDES TOWARDS INNOVATIVE FORMS OF INSURANCE SERVICES

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Published:
Dec 17, 2015
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No. 14(63) (2015)
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Bogumił Czerwiński

DOI: https://doi.org/10.22630/PEFIM.2015.14.63.15
Keywords : elderly, insurance services, innovation, exclusion
Abstract
The subject of the research discussed in the paper is providing the insurance services using innovative forms of communication: telephone and the Internet. Author focused particularly on people over 50 years old due to the fact that they are more vulnerable to the phenomenon of the digital exclusion. The main hypothesis, ‘Socio – demographic characteristics of people over 50 years old influence their propensity to use insurance services by innovative forms of communication’, was based on the review of scientific literature. A research probe which includes 753 people, aged over 50, from the north of Poland allowed to positively verify the article’s hypothesis. What is more, the paper recommends for economic activity to adjust the market offer to customers’ expectations and reduce the scale of financial exclusion on the insurance market.

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How to Cite
Czerwiński, B. (2015). SENIORS’ ATTITUDES TOWARDS INNOVATIVE FORMS OF INSURANCE SERVICES. The Scientific Journal European Policies, Finance and Marketing, (14(63), 19–30. https://doi.org/10.22630/PEFIM.2015.14.63.15
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