SMART APPROACH TO CULTURAL HERITAGE MANAGEMENT IN THE PROCES OF CITY BRANDING

Article Sidebar


pdf (Język Polski)

Published:
Dec 19, 2018
Issue
No. 20(69) (2018)
Section
Articles
CitedBy/Share
Crossref
Scopus
Google Scholar
Europe PMC

Main Article Content

Anna Augustyn
Uniwersytet w Białymstoku
Justyna Anders-Morawska
Uniwersytet Łódzki
Marta Hereźniak
Uniwersytet Łódzki

DOI: https://doi.org/10.22630/PEFIM.2018.20.69.26
Keywords : cultural heritage planning, smart city, city brand
Abstract
Objective: The purpose of this article is to analyse the changes in the approach to cultural heritage management in the context of city brand building by application of smart city concepts. The evolution of the heritage management paradigms from protection, through conservation to planning, requires the city decision-makers to adopt a proactive approach toward city users in the process of local heritage planning. Application of smart tools to communicate with users, to define cultural assets, or to distribute cultural goods facilitates the process of culture-based city branding.Methods: Treating the paradigm of heritage planning as a normative model of modern cultural policy, the authors analyse secondary data regarding the cultural management activities of selected cities, focusing on the practices that stem from the smart city concept. Selected cites from the UNESCO creative cities network were taken into consideration as those whose brands are based on their cultural heritage. The policies and activities were set in the context of culture-based city branding with smart technologies seen as the vehicles for democratization and participatory character of both: city branding and heritage management. Findings: The paper identifies ‘smart’ methods and instruments, applicable and beneficial for the culture-driven city brand building. The new technologies were recognized as a key instrument of city branding in the area of cultural heritage as those that enable to the greatest extent the realization of the paradigms of citizen participation and coproduction and allow for the integration of smart living and smart people dimensions in the smart city’s cultural policy

Article Details

How to Cite
Augustyn, A., Anders-Morawska, J., & Hereźniak, M. (2018). SMART APPROACH TO CULTURAL HERITAGE MANAGEMENT IN THE PROCES OF CITY BRANDING. The Scientific Journal European Policies, Finance and Marketing, (20(69), 20–36. https://doi.org/10.22630/PEFIM.2018.20.69.26
References

Ashworth G.: Planowanie dziedzictwa, Międzynarodowe Centrum Kultury Kraków, Kraków 2015

Ashworth G., Kavaratzis M.: Why brand the future with the past?. The roles of heritage in the construction and promotion of place brand reputations, [w:] International Place Branding Yearbook: managing Reputational Risk, Go F., Govers R., (red.), Londyn 2011 (Crossref)

Ashworth, G., Larkham, P.J. (red.): Building a new heritage: tourism, culture and Identity in the New Europe, London 1994

Augustyn A.: Smart Cities - kierunek rozwoju miast XXI w. w świetle polityki spójności UE [w:] Miasta Polski na początku XXI wieku. Demografia-Współpraca-Samorząd, Dziechciarz T., Krawczyk-Sawicka A. (red.), Katolicki Uniwersytet Lubelski, Stalowa Wola 2013

Braun E., Kavaratzis M., Zenker S.: My city - my brand: the different roles of residents in place branding, Journal of Place Management and Development, 6 (1) 2013 (Crossref)

Brunello A.: Crowdfunding. Podręcznik, CeDeWu, Warszawa 2015

Carman J.: Against Cultural Property: archaeology, ownership and heritage, Duckworth, London 2005

Castells M.: Społeczeństwo sieci, PWN, Warszawa 2011

Eshuis J., Braun E., Klijn E.-H.: Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups, Public Administration Review, Volume 73, Issue 3, 2013 (Crossref)

Eshuis J., Edwards A.: Branding the City: The Democratic Legitimacy of a New Mode of Governance, Urban Studies, 50(5) 2013 (Crossref)

Fan H.: Branding a place through its historical and cultural heritage: The branding project of Tofu Village in China, Place Branding and Public Diplomacy, November 2014, Volume 10, Issue 4 (Crossref)

Hague L.A.: Identity and place: a critical comparison of three identity theories, Architectural Science Review 1, 2007 (Crossref)

Hankinson G.: Relational Network Brands: Towards a Conceptual Model of Place Brands, Journal of Vacation Marketing, 10(2), 2004 (Crossref)

Hereźniak M.: Place branding and citizen involvement - participatory approach to building and managing city brands, International Studies Interdisciplinary Political And Cultural Journal, Vol. 19, No. 1/2017. (Crossref)

Insch A., Florek M.: Place Satisfaction of City Residents: Findings and Implications for City Branding [w:] Towards Effective Place Brand Management: Branding European Cities and Regions, Ashworth G. J., Kavaratzis M. (red.), 2010 (Crossref)

Jersand E.M.: Inclusive Place Branding. What it is and how to progress towards it, University of Göteborg, School of Business Economics and Law, Göteborg 2016

Kavaratzis M., Hatch M.J.: The dynamics of place brands: an identity-based approach to place branding theory, Marketing Theory, 13(1), 2013 (Crossref)

Kobyliński Z.: Czym jest, komu jest potrzebne i do kogo należy dziedzictwo kulturowe?, MAZOWSZE Studia Regionalne nr 7/2011 23

Kowalik W., Matlak M., Nowak A., Noworól K., Noworól Z., Kultura lokalnie: między uczestnictwem w kulturze a partycypacją w zarządzaniu, Małopolski Instytut Kultury, Kraków 2011

Małachowicz E., Konserwacja i rewaloryzacja architektury w środowisku kulturowym, Wrocław 2007.

Merrilees B., Miller D., Herington C.: Multiple stakeholders and multiple city meanings, European Journal of Marketing, 2012, Vol. 46(7-8) (Crossref)

Otwarte innowacje na pograniczu przemysłów kreatywnych, nauki i biznesu, Warszawa: Fish Ladder, Platige Image, PwC Polska, www.nck.pl/media/attachments/319105/otwarte innowacje-raport.pdf

Rozbicka M.: Zarządzanie Światowym Dziedzictwem Kulturowym, Warszawa: Narodowy Instytut Dziedzictwa 2015, https://www.nid.pl/pl/Wydawnictwa/inne wydawnictwa/Managing Cultural WH_PL% 20(3).pdf

Schaffers H., Komninos N., Pallot M., Trousse B., Nillsson M., Oliveira A.: Smart Cities and the Future Internet: Towards Cooperation Frameworks for Open Innovation, https://wwwsop. inria.fr/teams//axis/pages/bestpaper/FIA2011t.pdf (Crossref)

Sevin H.E.: Understanding cities through city brands. City branding as a social and semantic network, Cities, 38 (2014) (Crossref)

Sobolak D.: Crowdsourcing a digitalizacja - mądrość tłumów w cyfrowej kulturze, http://warsztat.org.pl/wpcontent/uploads/2016/03/ekspertyza_crowdsourcing.pdf

Stawasz D., Sikora-Fernandez D.: Zarządzanie w polskich miastach zgodnie z koncepcją smart city, Placet, Warszawa 2015

Steinberg S.: The Crowdfunding Bible. How to Raise Money for any Startup, Video Game or Project, www.crowdfundingguides.com/The Crowdfunding Bible.pdf

Strycharz J.: Organizacje a rozwój kultury [w:] Hausner J., Karwińska A., Purchla J., Kultura a rozwój, Warszawa: Narodowe Centrum Kultury, http://nck.pl/media/2014-01-21/podrecznik_copy1.pdf

Tythacott L., Arvantis K.: Museums and Restitution: New Practices, New Approaches, Routledge 2016 (Crossref)

UNESCO, Creative Cities Network Mission Statement, 2014 https://en.unesco.org/creativecities/sites/creative-cities/files/Mission_Statement_UNESCO_Creative_Cities_Network.pdf

Vecco M., A definition of cultural heritage: From the tangible to the intangible, Journal of Cultural Heritage, Volume 11, Issue 3, July-September 2010, https://doi.org/10.1016/j.culher.2010.01.006 (Crossref)

http://kulturainnowacje.pl/technologie

https://www.crowdfunding4culture.eu/

Statistics

Downloads

Download data is not yet available.
Recommend Articles
Licence
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

All articles published in European Policies, Finance and Marketing are fully open access. In this way, the scientific research results contained in articles published in our journal are available to every reader free of charge - in accordance with the CC BY-NC license (https://creativecommons.org/licenses/by-nc/4.0/).

 

According to the CC BY-NC license you are free to:

  1. Share — copy and redistribute the material in any medium or format
  2. Adapt — remix, transform, and build upon the material

The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. NonCommercial — You may not use the material for commercial purposes .
  3. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Source: https://creativecommons.org/licenses/by-nc/4.0/deed.en

According to that, the authors retain the copyright and full publishing rights.