SUPPLIER-CUSTOMER RELATIONSHIP PERFORMANCE IN CONSTRUCTION INDUSTRY

Main Article Content

Marek Zieliński


Keywords : business-to-business, relations, construction industry, relationship performance
Abstract
Business relationships are seen as having positive links to performance but little is known about the nature of this performance. The purpose of this paper is to show the sales managers' performance relationship (operationalized based on B2B-RELPERF) in construction industry. The research was conducted among companies from construction industry which is perceived as focused on time limited projects, switching suppliers from one project to another which makes it difficult to develop long term relationships with customers.

Article Details

How to Cite
Zieliński, M. (2013). SUPPLIER-CUSTOMER RELATIONSHIP PERFORMANCE IN CONSTRUCTION INDUSTRY. The Scientific Journal European Policies, Finance and Marketing, (10(59), 737–746. https://doi.org/10.22630/PEFIM.2013.10.59.124
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