Assessment of customer’s satisfaction in e-commerce services

Main Article Content

Aleksandra Radziszewska

Abstract
The aim of this paper is to review various dimensions or measures of e-service quality in the context of online shopping. Based on the literature review an alternative online satisfaction assessment model has been proposed. The primary purpose of the paper is to study the relationships between the main dimensions of e-commerce quality and the e-customer satisfaction. By using correlation analysis the statistical significance and influence of proposed e-satisfaction factors has been indicated.

Article Details

How to Cite
Radziszewska, A. (2013). Assessment of customer’s satisfaction in e-commerce services. The Scientific Journal European Policies, Finance and Marketing, (9(58), 383–393. https://doi.org/10.22630/PEFIM.2013.9.58.33
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