Ocena satysfakcji konsumenta w usługach handlu elektronicznego

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Aleksandra Radziszewska

Abstrakt
Celem pracy jest studium literaturowe różnych aspektów i sposobów pomiaru jakości usług w kontekście zakupów internetowych. Na podstawie przeglądu literatury został zaproponowany alternatywny model oceny satysfakcji konsumentów w środowisku Internetu. Podstawowym celem pracy jest analiza relacji między poszczególnymi wymiarami jakości usług handlu elektronicznego a satysfakcją konsumentów. Analiza korelacji pozwoliła na wskazanie statystycznej istotności oraz siły wpływu zaproponowanych czynników na poziom satysfakcji e-konsumentów.

Article Details

Jak cytować
Radziszewska, A. (2013). Ocena satysfakcji konsumenta w usługach handlu elektronicznego. Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse I Marketing, (9(58), 383–393. https://doi.org/10.22630/PEFIM.2013.9.58.33
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