ELEMENTS OF PLATFORMS OF MARKETING – FINANCIAL STRATEGIES

Article Sidebar


pdf (Język Polski)

Published:
Dec 28, 2013
Issue
No. 10(59) (2013)
Section
Articles
CitedBy/Share
Crossref
Scopus
Google Scholar
Europe PMC

Main Article Content

Grażyna Golik-Górecka
Uniwersytet Łódzki, Katedra Marketingu

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.77
Keywords : platforms of the strategy marketing- financial, the Sheth/Freizer Matrix, the Marakon Profitability Matrix, Net Marketing Contribution (NMC)- decomposition, forming for the customer value and for stakeholders, dashboard marketing.
Abstract
Visualising links between marketing strategies is a purpose of the article and financial which the platform of the interface is taking hold between these two areas or also with functions of enterprises of. It is possible to add the IT department which is providing with tools assisting and automating monitoring and implementing to these areas of strategy e.g. dashboard marketing.

Article Details

How to Cite
Golik-Górecka, G. (2013). ELEMENTS OF PLATFORMS OF MARKETING – FINANCIAL STRATEGIES. The Scientific Journal European Policies, Finance and Marketing, (10(59), 225–238. https://doi.org/10.22630/PEFIM.2013.10.59.77
References

Doyle P., Marketing wartości, Felberg SJA,Warszawa,2003,s.23

Duliniec A., Finansowanie przedsiębiorstwa, PWE, Warszawa, 2007

Ganesan S.,(red): Handbook of Marketing and Finance, MPG Books Group, UK, 2012 (Crossref)

Kłosowska B., Tokarski A., Tokarski M., Chojnacka E.: Strategie finansowania działalności przedsiębiorstw, Oficyna Ekonomiczna, Kraków 2006

Kotler Ph, K.L. Keller Marketing, Dom Wydawniczy REBIS, Poznań, 2012

Krupski R., Niemczyk J.,.Stańczyk-Hugiet E, Koncepcje strategii organizacji, PWE, Warszawa,2009

Niemczyk J.: Strategie funkcjonalne, w R. Krupski, J. Niemczyk, E. Stańczyk - Hugiet, Koncepcje strategii organizacji, PWE, Warszawa, 2009

Pat LaPointe, Marketing By the Dashboard Light, Associadvertisers,2005, www. Marketing NPV.com

Rajzer M., "Strategie dywersyfikacji przedsiębiorstw", PWE, Warszawa 2001

Rappaport A. Creating Shareholder Value, Free Pres, New York, 1986

Rappaport A, Wartość dla akcjonariuszy - poradnik menedżera i inwestora, WIG Press, Warszawa, 1999

Reeves M., Love C., Tillmanns Ph., Strategiczne podejście do strategii, HBRP, Warszawa, luty 2013

Stańczyk-Hugiet E., Strategie ogólne i strategie domen organizacji, w R. Krupski, Niemczyk J., Stańczyk -Hugiet E., Koncepcje strategii organizacji, PWE, Warszawa, 2009

Sobotnik R., Wpływ strategii marketingowych na marżę netto marketingu, Warszawa, SGH, 2010, materiały konferencyjne

Statistics

Downloads

Download data is not yet available.
Recommend Articles
Licence
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

All articles published in European Policies, Finance and Marketing are fully open access. In this way, the scientific research results contained in articles published in our journal are available to every reader free of charge - in accordance with the CC BY-NC license (https://creativecommons.org/licenses/by-nc/4.0/).

 

According to the CC BY-NC license you are free to:

  1. Share — copy and redistribute the material in any medium or format
  2. Adapt — remix, transform, and build upon the material

The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. NonCommercial — You may not use the material for commercial purposes .
  3. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Source: https://creativecommons.org/licenses/by-nc/4.0/deed.en

According to that, the authors retain the copyright and full publishing rights.