CONSUMERS PREFERENCES OF FOOD SHOPPING PLACES AS A DETERMINANT OF THE MARKETS AND BAZAARS DEVELOPMENT OPPORTUNITIES

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Kazimierz Cyran
Uniwersytet Rzeszowski, Wydział Ekonomii, Katedra Marketingu i Przedsiębiorczości

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.70
Keywords : market, bazaar, food distribution, consumer
Abstract
The article attempts to assess the potential and prospects of the development of the food trade at markets and bazaars. Provided that the possibilities of the development of trade in these formats is largely determined by consumers and their preferences in the selection of the places to buy the food, the study focused on the analysis of the importance of the markets and bazaars in the distribution of food, and acceptation of these channels by the customers. In order to fully expose the role of bazaar markets in satisfying the needs of the consumer, a few selected characteristics are presented in comparison to other food sales channels, i.e.: a small shop in the neighborhood, and large-format stores.

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How to Cite
Cyran, K. (2013). CONSUMERS PREFERENCES OF FOOD SHOPPING PLACES AS A DETERMINANT OF THE MARKETS AND BAZAARS DEVELOPMENT OPPORTUNITIES. The Scientific Journal European Policies, Finance and Marketing, (10(59), 142–155. https://doi.org/10.22630/PEFIM.2013.10.59.70
References

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Cyrek P., Preferowane miejsca dokonywania zakupów wybranych artykułów żywnościowych - ujęcie dynamiczne, Zeszyty Naukowe nr 236, wyd Uniwersytetu Ekonomicznego w Poznaniu, Poznań 2012, s. 230.

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Kosicka-Gębska M., Tul-Krzyszczuk A., Gębski,J. Handel detaliczny żywnością w Polsce, Wydanie II, wyd. SGGW. Warszawa 2011.

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