ROLE OF MARKETING INNOVATIONS AND THE ACTIVITY OF FINANCIAL INSTITUTIONS

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Bogumił Czerwiński
Politechnika Gdańska, Wydział Zarządzania i Ekonomii, Katedra Marketingu

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.71
Keywords : marketing innovations, financial institutions, marketing activity
Abstract
In the article was introduced the essence of the innovation in financial services. The analyses of the level of the innovativeness of financial institutions with the regard of the subjective differentiation were executed on the basis of the statistical data and the kinds of the innovation. The special attention was turned on marketing innovations as influencing the marketing activity of financial institutions directly. The basic categories of marketing innovations were introduced. The basic groups of factors influencing the innovations were also introduced in the work and connected with them marketing workings on the market of financial services.

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How to Cite
Czerwiński, B. (2013). ROLE OF MARKETING INNOVATIONS AND THE ACTIVITY OF FINANCIAL INSTITUTIONS. The Scientific Journal European Policies, Finance and Marketing, (10(59), 156–168. https://doi.org/10.22630/PEFIM.2013.10.59.71
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