CONSUMERISM FROM THE PERSPECTIVE OF THE CRITICAL TREND IN MANAGEMENT

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Łukasz Sułkowski
Uniwersytet Jagielloński, Instytut Spraw Publicznych

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.119
Abstract
Critique of consumerism is taken in the social sciences at least since the time of the Frankfurt School, a little over 60 years. This is an issue belonging to the key issues of the contemporary world culture raised by various social scientists. The oasis for the organization theory of management science critique of consumerism long was not a key issue, even for a few decades, appeared on the outskirts of the marketing discourse. However, criticism of contemporary consumerism trend in management has been relatively high dynamization, through the relationship of the fast-growing dramatically over the past decade trend of thought known as Critical Organisational Management Studies. The aim of the article is the analysis of the critique of consumerism led by representatives of the Critical Management Studies.

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Sułkowski, Ł. (2013). CONSUMERISM FROM THE PERSPECTIVE OF THE CRITICAL TREND IN MANAGEMENT. The Scientific Journal European Policies, Finance and Marketing, (10(59), 684–693. https://doi.org/10.22630/PEFIM.2013.10.59.119
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