Greenwashing strategies in selected retail chains in Poland
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greenwasing, corporate social responsibility, consumer social responsibility, green consumerism
Abstract
The problem raised in the article is the phenomenon of greenwashing increasingly used by business to introduce consumers into a misconception about the image of a company or product as environmentally friendly. The aim of the article is to analyze greenwashing strategies used by discount stores in the offer of food products in packaging and by producers of these products. Several dozen organic and organic "pretending" food products were analyzed in two popular discount chains in Poland. The analysis of the results confirms that in selected networks irresponsibly social practices favoring the use of greenwashing strategies are applied.
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Jakubczak, A. (2018). Greenwashing strategies in selected retail chains in Poland. The Scientific Journal European Policies, Finance and Marketing, (20(69), 72–82. https://doi.org/10.22630/PEFIM.2018.20.69.30
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