PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL

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Published:
Dec 16, 2019
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No. 22(71) (2019)
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University of Bielsko-Biała
https://orcid.org/0000-0002-4987-5823
University of Bielsko-Biała
https://orcid.org/0000-0001-6018-9755

DOI: https://doi.org/10.22630/PEFIM.2019.22.71.23
Abstract
The purpose of the paper was to verify how proactive shopping behaviours, as declared by the respondents, affect the relationship between expectations, perceived quality and customer satisfaction within a simple satisfaction model. The subject of research was supermarket customers. The authors of the article assumed ten proactive shopping behaviours and then built and verified a satisfaction model in the groups of respondents declaring, or not declaring, the given behaviour. The main conclusions resulting from the analysis is that satisfaction with purchases is more determined by the perceived quality in the case of customers who declare frequent purchases of products that improve the standard of living, consistency in purchasing perceived products and rapidity of purchasing decisions.

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How to Cite
Grzegorz, & Jolanta. (2019). PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL. The Scientific Journal European Policies, Finance and Marketing, (22(71), 28–37. https://doi.org/10.22630/PEFIM.2019.22.71.23
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