THE ROLE OF WEBSITES IN COMMUNICATING CSR POLICY BY PUBLIC COMPANIES LISTED ON THE WARSAW STOCK EXCHANGE

Main Article Content



Keywords : corporate social responsibility, społeczna odpowiedzialność biznesu, communication, komunikacja, internet, Internet, public companies, spółki publiczne, stakeholders, interesariusze
Abstract
Companies, by engaging in Corporate Social Responsibility (CSR) activities, can generate favorable stakeholder behaviors and build up their corporate reputations. On the other hand, stakeholders’ low awareness of these activities, and their lack of confidence in corporations, create major obstacles in gaining maximum benefits for these companies. This gives rise to a need for effective CSR communication. The purpose of the research presented in this paper was to identify how companies listed on the Warsaw Stock Exchange use their websites to communicate CSR activities. The research was based on the analysis of company documents. The main results show that company size was the most important factor differentiating CSR communication.

Article Details

How to Cite
Tomasz. (2019). THE ROLE OF WEBSITES IN COMMUNICATING CSR POLICY BY PUBLIC COMPANIES LISTED ON THE WARSAW STOCK EXCHANGE. The Scientific Journal European Policies, Finance and Marketing, (22(71), 50–64. https://doi.org/10.22630/PEFIM.2019.22.71.25
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