MACROMARKETING AS A PART OF MARKETING SCIENCE

Main Article Content

Jacek Kamiński


Keywords : marketing science, macromarketing, scope of macromarketing
Abstract
The article is going forward to the effort taken by the Polish academic marketing environment during the last period to give the marketing more science character. The most indispensable step in this matter is to evaluate the scale of interests. The article describes the scale of interest of a major marketing current such as macromarketing.

Article Details

How to Cite
Kamiński, J. (2015). MACROMARKETING AS A PART OF MARKETING SCIENCE. The Scientific Journal European Policies, Finance and Marketing, (13(62), 40–52. https://doi.org/10.22630/PEFIM.2015.13.62.4
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