WHO IS A SUSTAINABLE CONSUMER? IN SEARCH OF A NEW HUMAN CONCEPT IN SUSTAINABLE ECONOMY

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Published:
Jul 21, 2017
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No. 17(66) (2017)
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Uniwersytet Ekonomiczny w Katowicach

DOI: https://doi.org/10.22630/PEFIM.2017.17.66.18
Keywords : conception of humans, ecological economics, sustainability, homo oeconomicus
Abstract
The way in which economists perceive and interpret human behaviors directly translates into the tools of sustainable development policy (SDP). The efficacy of these tools, hence the possibility of attaining sustainable development (SD) goals depends on how precisely the background assumptions reflect mechanisms of human behaviors. Along with a maturation of sustainability concept it was becoming obvious for ecological economists that this condition is no longer fulfilled by neoclassical concept of homo oeconomicus. According to this path of thought the neoclassical model neither reflects the rules of sustainable society nor explains sustainable behaviors of individual actors. In consequence, ecological economists have been focused on the analysis and critique of homo oeconomicus model. They also started to search for a new concept which would be able to either complement or replace it. This article seeks to explain the vital points of critique of homo oeconomicus concept and, on this background, to describe new concepts introduced by the opponents of neoclassical approach.

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How to Cite
Jolanta. (2017). WHO IS A SUSTAINABLE CONSUMER? IN SEARCH OF A NEW HUMAN CONCEPT IN SUSTAINABLE ECONOMY. The Scientific Journal European Policies, Finance and Marketing, (17(66), 213–222. https://doi.org/10.22630/PEFIM.2017.17.66.18
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