A model of creating an integrated company’s image

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Published:
May 25, 2010
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No. 3(52) (2010)
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Anna Dewalska-Opitek
Śląska Wyższa Szkoła Zarządzania im. gen. Jerzego Ziętka w Katowicach

DOI: https://doi.org/10.22630/PEFIM.2010.3.52.19
Abstract
Creating company’s image is one of the ways to face market competition. Due to positive associations, an enterprise can be singled out, thus occupying an exceptional position in awareness of different entities of its corporate environment. Organizations are willing to undertake image related activities aimed at external customers. However, such activities often prove insufficient. It is then necessary to generate image of an enterprise – employer in order to find and keep employees characterized by appropriate qualifications and intellectual potential. Creating employer’s image is a process that complements the traditionally understood company’s image. Literature studies show that it is possible to create the corporate image desired in both cases (external and internal) on the basis of a universal model, which results in creating the company’s image that would be integrated and complex.

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Dewalska-Opitek, A. (2010). A model of creating an integrated company’s image. The Scientific Journal European Policies, Finance and Marketing, (3(52), 219–229. https://doi.org/10.22630/PEFIM.2010.3.52.19
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