An Assessment of the International Competitiveness of the Agri-food Industry Based on a Market Attractiveness and Position Matrix

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Published:
May 25, 2010
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No. 3(52) (2010)
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Jacek Strojny
Katedra Statystyki Matematycznej, Uniwersytet Rolniczy w Krakowie
https://orcid.org/0000-0003-4632-8645

DOI: https://doi.org/10.22630/PEFIM.2010.3.52.12
Abstract
The paper presents the formation process, characteristics and an assessment of the usefulness for strategic management purposes of a measure concept of the international competitiveness of agri-food industry. The methodology is based on the market share / position matrix. The competitiveness indicator depicted is placed in a context of competitiveness explaining methodologies. The paper is based on the literature search.

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How to Cite
Strojny, J. (2010). An Assessment of the International Competitiveness of the Agri-food Industry Based on a Market Attractiveness and Position Matrix. The Scientific Journal European Policies, Finance and Marketing, (3(52), 139–150. https://doi.org/10.22630/PEFIM.2010.3.52.12
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