Experience as a value offer for the client

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Published:
May 25, 2010
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No. 3(52) (2010)
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Monika Boguszewicz-Kreft

DOI: https://doi.org/10.22630/PEFIM.2010.3.52.7
Abstract
The paper presents market experience concept as a way to emphasize enterprise offer on the saturated market. According to this concept: 1. Experience derives from all the client - organization contacts. 2. Experience stems from enterprise's actions (as well as it's abandonment), which influence senses, emotions and clients' intellect level as well as the perception that derives from these factors. 3. Experience is formed by the confrontation of these factors with clients' expectations. 4. Creating experience that will stay in client's memory is specially vital and important for the enterprise.

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How to Cite
Boguszewicz-Kreft, M. (2010). Experience as a value offer for the client. The Scientific Journal European Policies, Finance and Marketing, (3(52), 79–91. https://doi.org/10.22630/PEFIM.2010.3.52.7
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