Making use of instruments of marketing communication on the market services (on the example of cooperative banks)

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Published:
May 25, 2010
Issue
No. 3(52) (2010)
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Articles
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Anna Nowacka
Państwowa Wyższa Szkoła Zawodowa w Płocku

DOI: https://doi.org/10.22630/PEFIM.2010.3.52.3
Abstract
In the article the most popular instruments of marketing communication applied in cooperative banks in terms of marketing activity were presented. Attention was paid on the frequency of making use of individual forms of marketing communication. The most popular and applied from of marketing communication in cooperative banks are instruments of direct sell. Cooperative banks pay special attention of improving their bank clerks qualifications through the system of training adjusted to their profession. To the least popular instruments of marketing communications one can accept advertising via television and internet.

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How to Cite
Nowacka, A. (2010). Making use of instruments of marketing communication on the market services (on the example of cooperative banks). The Scientific Journal European Policies, Finance and Marketing, (3(52), 36–44. https://doi.org/10.22630/PEFIM.2010.3.52.3
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