New trends in sport marketing

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Published:
May 25, 2010
Issue
No. 3(52) (2010)
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Bolesław Iwan

DOI: https://doi.org/10.22630/PEFIM.2010.3.52.31
Abstract
The sponsoring is one of the fastest developing instruments of promotion. The paper discusses the role of sponsoring in sport development in Poland and the main kinds and goals of the sponsoring. The main factors impacting the development of the sponsoring in sport were also listed.

Article Details

How to Cite
Iwan, B. (2010). New trends in sport marketing. The Scientific Journal European Policies, Finance and Marketing, (3(52), 353–367. https://doi.org/10.22630/PEFIM.2010.3.52.31
References

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