Efficiency of marketing activities

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Published:
May 25, 2010
Issue
No. 3(52) (2010)
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Karolina Zięba

DOI: https://doi.org/10.22630/PEFIM.2010.3.52.24
Abstract
In the paper there have been analyzed the methods for assessing the efficiency of marketing activities, including main problems related with them. There have been pointed out the differences between the effectiveness and efficiency of marketing. It has been also presented the examples from the Polish market indicating the popularity of various measures by companies and the mistakes in the process of measuring the effects of marketing activities.

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How to Cite
Zięba, K. (2010). Efficiency of marketing activities. The Scientific Journal European Policies, Finance and Marketing, (3(52), 278–287. https://doi.org/10.22630/PEFIM.2010.3.52.24
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