The concept of logistic-marketing management: conditions and stages of development

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Published:
May 25, 2010
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No. 3(52) (2010)
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Leonid Worobjow
Katedra Marketingu, Wydział Ekonomiczny, ZUT w Szczecinie

DOI: https://doi.org/10.22630/PEFIM.2010.3.52.21
Abstract
The paper presents the overview of development of logistic-marketing concepts under conditions of market globalization, territorial and technological dispersion of production processes and connected with individual preferences; growing diversity of assortment, which contribute to an increase of amount of information transmitted in distribution and promotion channels.

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How to Cite
Worobjow, L. (2010). The concept of logistic-marketing management: conditions and stages of development. The Scientific Journal European Policies, Finance and Marketing, (3(52), 243–252. https://doi.org/10.22630/PEFIM.2010.3.52.21
References

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