E-shop – the Innovative Way of Sale and Communication

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Published:
Jun 28, 2012
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No. 7(56) (2012)
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Zdenka Šrámekova
Faculty of Economics and Management, Slovak Agricultural University in Nitre
Lucia Vilhanová
Faculty of Economics and Management, Slovak Agricultural University in Nitre

DOI: https://doi.org/10.22630/PEFIM.2012.7.56.14
Abstract
Currently, e-shop is very common form of retail sale. Today's consumer is very demanding and increasingly prefers shopping from the comfort of his home. Therefore, individual businesses are trying to meet this trend and in addition to traditional forms of marketing they are also offering online purchasing options. However, e-shop offers a personal approach to dealing with customers and allows building long-term relationship.

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How to Cite
Šrámekova, Z., & Vilhanová, L. (2012). E-shop – the Innovative Way of Sale and Communication. The Scientific Journal European Policies, Finance and Marketing, (7(56), 127–132. https://doi.org/10.22630/PEFIM.2012.7.56.14
References

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Kretter, A. a kol.: Marketing, Nitra: Slovenská poľnohospodárska univerzita, 2010, 287 p., ISBN 978-80-552-0355-3.

Porovnanie internetových vyhľadávačov z hľadiska úspešnosti a umiestnenia na trhu. [online], [cit. 2012-02-25].

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