Produkty regionalne jako element aktywnej polityki asortymentowej ukierunkowanej na konsumenta

Sales assortment, contains a collection of goods, involving the different needs and expectations of buyers, is one of the primary criteria for the retail evaluation, carried out by customers. Considering the potential assortment opportunities we should pay attention not only to its width or depth but also the possibility of distinguish. Regional food products give the opportunities to offer the unique character and sensory qualities which can be an asset, especially for companies that can not focus on creating a competitive advantage through promotional activities or in the low pricing policy.