Impact of CRM on marketing activities of the company

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Published:
Jun 28, 2013
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No. 9(58) (2013)
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Agnieszka Bojanowska
Katedra Marketingu, Wydział Zarządzania, Politechnika Lubelska

DOI: https://doi.org/10.22630/PEFIM.2013.9.58.5
Keywords : CRM, customer relationship management, marketing, CRM tools, public relations, PR, chatbot, bot
Abstract
In this paper was shown a discussion about possibilities of CRM (customer relationship management) influence on marketing activities in business. Marketing roots of CRM were presented. An issue of superiority or inferiority between CRM and marketing was discussed. There were also pointed some elements of marketing mix (by Borden) where CRM can have the clearest influence. The author has focused on possibilities of impact obtaining by new CRM tools such as chabot. It was also shown how CRM can affect on PR activities in business.

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How to Cite
Bojanowska, A. (2013). Impact of CRM on marketing activities of the company . The Scientific Journal European Policies, Finance and Marketing, (9(58), 66–75. https://doi.org/10.22630/PEFIM.2013.9.58.5
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