PERCEPTION OF PRIVATE LABELS IN POLAND AMONG YOUNG CONSUMERS

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Joanna Kaczorowska
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie, Wydział Nauk o Żywieniu Człowieka i Konsumpcji, Katedra Organizacji i Ekonomiki Konsumpcji
https://orcid.org/0000-0002-8622-3912
Zofia Kot
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie, Wydział Nauk Ekonomicznych

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.90
Abstract
In this article we examined the perception of grocery retailers’ private labels among Polish consumers aged 18 - 34 years. The results confirm that increasing number of people buy private label products, regardless of place of residence, financial situation and education level. The most popular among respondents are brand names associated with the name of the store. Yong consumers are willing to purchase basic products, paying attention to the aspect of quality at a reasonable price. Ways to encourage young adults to more frequent buying retailers’ private labels are greater variety, greater innovation and evidence of their quality.

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How to Cite
Kaczorowska, J., & Kot, Z. (2013). PERCEPTION OF PRIVATE LABELS IN POLAND AMONG YOUNG CONSUMERS. The Scientific Journal European Policies, Finance and Marketing, (10(59), 371–380. https://doi.org/10.22630/PEFIM.2013.10.59.90
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